How to use Facebook and Twitter to Increase Sales.
Everyone knows that the best way to improve your SEO is by acquiring organic back links.
Thanks to Twitter and Facebook, you can gain hundreds of organic
back links every time you update your construction schedule. You’re already logging these actions on your schedule, if not you should be. It’s now just a matter triggering the tweet, and, since your construction schedule is in "the Cloud" or Web Based, linking to Twitter is seamless.
That’s right, with www.JobsiteOnTime.com; you have an automated twitter feed that creates posts from daily events that you’re already taking actions on.
Posting daily job site events like…
"Started Install Millwork on Kings Ridge Rd."
"Finished Install Drywall on Clayridge Dr."
"Working On Finish Grade on Kings Ridge Rd."
That boils down to free advertising and brand promotion for your home building business. Let’s face it, times are hard for builders these days, and you need to do everything you can to keep your name in front of potential buyers. Transparency, accountability, and oversight are the word of the day. What’s more transparent than a public timeline of your construction schedule on Twitter?
Integrating twitter with your Facebook public page through an RSS stream results in some pretty solid back links for your website. Remember, back links are the best way to improve your SEO.
Tweeting your schedule tasks that include your website URL are a simple way to improve your keywords.
Get your subs and suppliers to setup twitter and Facebook pages and you have a very impressive online presence in your local market as a networked group. Everybody wins and it’s so easy it’s ridiculous.
All you need to do is add your twitter profile information to your JOT profile (it’s 
secure), and JOT will do the rest. Whenever you update a task, it’s automatically posted to your twitter page. If the assigned sub or supplier has set up a twitter account, it will be posted to his/her twitter account as well. Moreover, if you have set up a twitter account for the project itself (community website, etc), it will also be posted to that page as well. That’s three different posts to three different accounts with three different URLs.
Of course, Twitter and Facebook links are "no follow" links, so you’re still not getting any SEO back link credit from those links. True, but in March 2009, Facebook changed it’s policy regarding links on it’s "public profile pages" to allow search engines to crawl links that are included in RSS feeds. Setting up an RSS stream from your twitter page is easy.
All you need to do is set up a Facebook public page for your company, you should have one anyway, they’re free advertising. Add an RSS reader widget to the page and there are several to choose from on the Facebook applications page. Then you just set up the RSS feed from the respective twitter account and, viola, you have SEO crawlable back links to your website. Repeat the process for your project website and get your subcontractors to do the same and everyone in your network benefits.
If you have 20 or 30 suppliers and subcontractors working with you, then you’re getting 20 to 30 crawlable back links a day. Since the back links are directly associated to your tasks then it would only stand to reason that the tasks’ keywords (i.e. framing, millwork, carpet, tile, etc) would then be directly associated with your URL. Obviously, your suppliers and subs would benefit from their respective keyword association and back links from your links to their pages as well. Start marketing your business on Twitter and Facebook, today.
When you update a task on JOT, you get 3 twitter posts, 3 Facebook posts, and 3 website posts at one time. It’s not as complicated as it sounds, but it is a powerful marketing tool.